McDonald’s
deal or deal
Big Mac or McChicken? McDouble or McNuggets? During Deal or Deal at McDonald’s, it was up to the audience to decide.
McD’s Deal or Deal pit two delicious deals against each other for 12 days and encouraged guests to vote on their faves through email and the McD’s app, while giving away swag and creating influencer content to keep people engaged.
I was responsible for coming up with a visID for the campaign, as well as art directing, executing digital, CRM and social assets.
This campaign was McDonald’s first ever 360 digital promotion and a huge success – driving guest engagement by 3x compared to the previous year.
Pre-promote, launch, sustain, and wrap emails
