health honestly
Health Honestly is a small health and wellness company looking to shake up the way we talk about health, nutrition, diet and exercise.
They create delicious blends and supplements that aim to complement our busy lives and routines.
I worked with the Health Honestly team to develop a brand identity and packaging.
The logo is designed to feel light, open, and airy to align with Health Honestly’s brand values which are to be transparent, holistic and,
most of all, good. The H’s that meet in the middle form an icon that symbolizes peace both inwards and outwards.
Icons are fun, versatile, and help to create brand recognition in a flash. The Health Honestly icon marries the two H letterforms in a simple and clean way and can be used in a variety of brand assets when space is tight.
A fun new brand needs eye-catching type!
The display face adds some personality and a fun retro tone to call out’s and flashes while the headline and body copy feel clean, contemporary, and friendly.
Being an online only business, the goal behind the look and feel for Health Honestly was to create a versatile identity system that works seamlessly across platforms to communicate the brand’s qualities.
The colour palette is soft, warm, and natural to keep in line with Health Honestly’s organic products and overall brand message of being an honest and holistic approach to health and wellness.
Health Honestly’s packaging is designed to feel clean and uncomplicated. This isn’t an fleeting health gimmick, it’s simply mushroom powder with adaptogens (funghi that aids with stress, cool stuff!).
The aim was to create a minimalist label with only the essentials: it’s 100% premium organic ‘shrooms.
